A Legacy of Excellence, Reinvented for the Digital Age

For decades, Davidson’s has been a trusted distributor in its industry, connecting top-tier manufacturers with dealers nationwide. With a strong reputation and a robust network, they’ve built their success on strong relationships, industry expertise, and a commitment to innovation.

But in 2021, the landscape changed. The cancellation of key industry events—including the in-person Shot Show—left a gap in their ability to connect with dealers and showcase the latest product innovations. Traditional ways of engaging their audience were no longer an option, and they needed a solution that could bring their community together in a dynamic, impactful way.

That’s when Davidson’s turned to Webinar+.

From Disruption to Digital Leadership

What started as a necessary pivot quickly became a long-term strategy. Davidson’s launched their first virtual Shot Show in 2021, leveraging the Webinar+ platform to host live-streamed sessions featuring 30 manufacturers and attracting thousands of engaged participants. The response was overwhelming—dealers tuned in, manufacturers saw a direct impact on sales, and Davidson’s established itself as a leader in virtual industry events.

With Greenroom, Davidson’s could produce polished, professional broadcasts that felt as engaging as in-person showcases. They ran live product launches, manufacturer spotlights, and dealer education seminars, all while maintaining the high production value their partners and dealers expected. And because the Webinar+ tools are built for real-time engagement, they could interact directly with their audience, answer questions on the spot, and drive immediate action.

A Smarter Way to Engage and Sell

Davidson’s didn’t just replace in-person events—they reimagined their approach to audience engagement. With consistent live events scheduled at optimal times based on dealer feedback, they built a loyal viewership of 400-700 regular attendees per session. These weren’t just passive viewers; they were active participants, forming a dedicated core audience that returned event after event.

And the impact went beyond engagement—Davidson’s saw a measurable boost in sales tied directly to their live events. Product launches drove immediate demand, and by leveraging the Webinar+ content library, they extended the lifespan of their broadcasts, making them available on-demand for continued reach and lead generation.

Looking Ahead: Scaling Success with Webinar+

Davidson’s continues to push the boundaries of what’s possible with virtual and hybrid events. They’re exploring new ways to maximize Webinar+ capabilities, including a dedicated content hub to streamline their growing library of event recordings. By tapping into its data analytics tools, they’re also unlocking deeper audience insights to optimize their content and drive even greater sales impact.

With a one-person video team managing a vast content operation, efficiency is key. The intuitive production tools and seamless workflows have made it possible for Davidson’s to execute high-quality events without the need for a massive team. As they look to the future, Webinar+ remains at the center of their strategy, helping them connect with dealers, showcase the latest innovations, and turn engagement into real business results.

The Webinar+ Advantage: Elevating Davidson’s Events

By embracing Webinar+, Davidson’s has transformed the way they engage their industry. What started as a response to a disrupted market has become an essential part of their strategy, driving sales, deepening dealer relationships, and solidifying their position as an industry leader. With live and on-demand content working in harmony, Davidson’s isn’t just keeping up—they’re setting the standard for how digital events can deliver real results.