55%+ attendance, 36%+ hot leads, and streamlined operations that drive results

It is user-friendly, attracts leads, and simplifies speaker onboarding. [Their] backstage and live stream features are very user-friendly. They make it easy for me to prep and test speakers before going live. It’s a huge improvement over our old tool, and we haven’t had any major issues recently. - Michael K., Field Marketing Manager, Prophix

About Prophix and Webinar Goals

Prophix, a leading provider of financial automation solutions, revolutionizes CFO operations by streamlining budgeting, reporting, and consolidation. Trusted by over 2,500 customers, their platform enhances data accuracy and reduces manual tasks.

Prophix aims to use webinars to boost demand, generate leads, and teach existing customers. They want to attract new customers, share updates, and make their content engaging for everyone

Challenges

Inadequate webinar platform: Prophix faced limitations with its previous webinar platform, ON24, including complex user interface and functionality constraints.

Diverse audience needs: Prophix catered to a diverse audience, including existing customers, prospects, and partners, requiring tailored webinar experiences to meet varied expectations.